According to the study by Greyhound Research commissioned by technology firm EMC India, technology is helping start-ups deliver unique and personalised experiences compared to mid and large-sized enterprises.

It also said, “Business agility is the key business attribute that is allowing start-ups to disrupt traditional industries. Access on multiple platforms across web and mobile (82 per cent), 24×7 support and connectivity (65 per cent) and personalised experiences (62 per cent) are the top customer demands that start-ups are facing.”

Greyhound Research Chief Analyst and CEO Sanchit Vir Gogia told that,While start-ups understand the value of information in creating and delivering unique customer experiences, few are able to utilise it effectively.

Nearly 60 per cent respondents said they are unable to turn the learnings into sizeable results and 10 per cent stated that information overload was making it even harder to make decisions, the study found.

Organisations, big or small, must adopt a digital mindset and embrace data-driven attributes to predictively spot new opportunities, innovate in an agile way, demonstrate transparency and trust, deliver a unique and personalised experience and operate in real time, he said.

On the other hand, “born-in-the-cloud” start-ups could learn a few lessons from traditional organisations in scaling these insights and putting in the right processes in place, he added.

Source : Millennium Post