Life is full of questions, to which cake is a lip-smacking answer. Making life a little sweeter is Baked Beauty, an eventual destination for connoisseurs of all varieties of cakes customised to suit personal savor.
“We customize baked products or desserts according to the needs and wants of the customer. The product is then especially made how the customer envisions it starting from the flavors, design and the quantity. Then we deliver it at their doorsteps”, says Baked Beauty Founder Saniya Sarguru.
Baked Beauty focuses on innovation and ingenuity in cake baking designs to get the best out of their efforts. Taking customer satisfaction as primary consideration, friendly and professional delivery of services for customer satisfaction is the bakery’s aim.
Excerpts from an exclusive interaction with Saniya Sarguru of Baked Beauty:
Background of Promoter
I started my work in college life which gave me a chance to keep myself out of the box, balancing perfectly between studies and work, which helps me to learn more practically and face new challenges and accomplishing them.
At the age of 18, I started an online bakery named as Baked Beauty in the year 2013. Currently I’m pursuing MBA.
The initial period- the challenges & the ecstasy of quick wins!
I was always interested in cooking and hence gave an audition for Master Chef although I wasn’t selected due to the fact that I didn’t know how to bake. This later on became a challenge for me as it was the only thing stopping me. So during my class 10th I started watching YouTube videos in order to learn the art of baking.
I always wanted to do something of my own to provide myself a self recognition and independence being a girl, as that is a challenge in our society.
Facebook and word of mouth helped me a lot to gain loyal customers and YouTube helped me to further develop my skills.
In between all the hassle I managed to somehow pull myself together and learned time management. I used to study in the morning and work till late at night as I loved what I did, it wasn’t a trouble to stay awake.
The journey so far!
At first my family had a fear that this won’t work out however after seeing the response they supported me in every possible way.
Digital Marketing, getting indulged with customers through various competitions, making them try our products at different events, has made the journey what it is today.
The future, as you see, 3 years from now in terms of scope & scale of your business enterprise
I see myself associating with more and more female entrepreneurs, to establish my brand as a loyal and trustable one which provides best quality products at reasonable prices so that whenever they think of an occasion to have a cake the name Baked Beauty would pop in their heads.
Key moments of reckoning in business life
Right now, I am operating my online bakery in the entire Delhi and NCR. I got featured in The Times of India, The Hindu, Rajya Sabha Channel as a young entrepreneur. I also participated in many food festivals like The Grub Fest, Palate Fest, etc.
The feelings on getting the first big order / contract for your company
The best feeling, as getting an order means someone trusts you and living upon their trust is the biggest challenge.
