Saffron Craft | Providing virtual trial room for e-Commerce


Every individual is different and very few people can visualize or imagine them in particular outfit. They order something online and then do not like it or maybe it is not going on their body type. This is where Saffron Craft, a software helping customers in virtual selection of right outfit, comes into the picture. […]


Rashika JindalEvery individual is different and very few people can visualize or imagine them in particular outfit. They order something online and then do not like it or maybe it is not going on their body type. This is where Saffron Craft, a software helping customers in virtual selection of right outfit, comes into the picture.

The major issue in e-Commerce market is facing “returns”. The rate of returns is very high and it could be any reason like either size problem, customer does not like the product etc. So, we are creating a Virtual Trial Room (VTR) where customers can virtually visualize her or himself in particular dress or outfit”, says Saffron Craft Founder Rashika Jindal.

VTR will give shoppers the idea and help them in their dress selection according to their body type, face cut etc. They can combine their shoes or handbag or accessories like scarf or jewelry accordingly.

Excerpts from an exclusive interaction with Rashika Jindal of Saffron Craft:

Background of Promoter

I am from Modinagar, a small town on Delhi-Meerut Highway. I have done my Post Graduation in Public Relations & Advertising. I had a happy childhood with my two younger siblings. I was good with my studies not topper but scored well. During my childhood, I thought I will be a doctor. I had my schooling towards the goal of becoming doctor and targeted accordingly. Given so many entrances for medical but did not materialized and entered into Public Relations and Communications.

The journey so far!

Saffron-craftJourney is all about adding new things and gaining new learning. So far it is good and roller-coaster ride. Being a start-up and women entrepreneur, the journey is very tricky. Having worked in different industries, I didn’t have any experience for e-Commerce market. So initially we faced many hurdles but during the course of time we were able to manage and my hubby also ventured with me in my business so I had one strong pillar with me.

I started my business as an e-tailer and procured ready products from the market and began selling them on different market places. But there are so many resellers that we have to think about how we are different from others, and how we can add value to someone’s life. Other big challenge is to do something different and unique which is very important for this industry.

The future, as you see, 3 years from now in terms of scope & scale of your business enterprise

I can see big option for my business model as I am in e-Commerce business, which is booming and according to studies, a lot of scope is there in the sector. The Virtual Trial Room (VTR) in which a person can virtually visualize themselves in any outfit will be rocking.

The feelings on getting the first big order / contract for your company

It was the best feeling when we received our first order, that too within five days. It gave us the confidence and we started moving with positivity.

Swastika Tripathi

Two words - Aspirant Storyteller!

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