Mumbai-based InTandem Advisors, an advisory firm launched by former Western Union Managing Director Anil Kapur, is focusing on enabling fintech players and other startups in the financial services space with business strategy, sales and distribution solutions.

The startup, which launched its services a month ago, has already tied up with players including The Mobile Wallet, Paymart, Fino, Easypolicy among others.

“Many early- and late-stage fin-tech and financial service players lack a strong distribution network, whether its remittance, payments, insurance or any other sector, engagement with channel partners and brickand-mortar outlets is low. We are focusing on engaging the outlets and enabling them to purchase the product, this is especially important in rural parts of India,” said Kapur.

For instance FINO PayTech, a player that is licensed to become a payments bank has partnered with InTandem to access locations in tier-2 and -3 towns, as well rural parts of India. InTandem Advisors introduces the startups products through road shows, product trial engagement events as a means to forge partnerships with local brick-andmortar stores.

“Another important element is the reward and recognition program for sales employees that win these pitches, we will offer winning employees a vacation, cash or gift based rewards for high-level performance,” added Kapur.

The company has also brought on board startup clients like Easypolicy, an insurance aggregator, which will focus on selling its auto and health insurance product, as well as more traditional clients like Bharti AXA Life Insurance.

 Source: The Economic Times