A recent study by management consulting firm Zinnov says that digital enablement is going to present a $25.8 billion opportunity for tech vendors by 2020. India is home to over 51 million small and medium enterprises (SMEs). While only 40% are influenced by technology today, that figure is expected to increase to 90% by 2020.

“IT adoption by SMEs in India is hindered because of inability to easily adopt solutions meant for large enterprises. They aren’t in a position to invest upfront in infrastructure, most solutions offered to them in the market are generic and lack vertical centricity, and majority of the solutions are feature-rich solutions with high learning curve,” says the study.

Seeing the opportunity, Akash Nangia, former vice president of restaurant discovery company Zomato, along with Arjun Mittal, launched technology discovery platform, Tech Jockey, to work as a personalised IT guide for healthcare, fashion, retail, education and hospitality and jewellery making units. Tech Jockey aggregates software or even hardware solutions from small or large partners/ vendors to offer industry specific IT solutions. Similar to Zomato, the listings at the platform has review and rating capabilities for better decision making.

“We act as an IT solutions and consulting services to SMEs. For example, a restauranteur would get to choose right options for recipe management software, billing, inventory management, security, restaurant management system, etc,” said Nangia, Co-Founder and Director, Tech Jockey.

Source: The Financial Express