Healthcare technology start-up Idea Bubbles has raised Rs 4.5 crore in equity funding from 1Crowd and Eureka Forbes along with its parent Shapoorji Pallonji & Company.

“Idea Bubbles…has recently raised Rs 4.5 crore (about USD 700,000) in equity funding from early stage funding platform 1Crowd, and leading health and hygiene company Eureka Forbes Limited, along with its parent Shapoorji Pallonji & Company”, a company release said.

The co-investors, Eureka Forbes and 1Crowd, are both contributing to the venture in terms of operational and strategic guidance, the release added. Eureka Forbes is working with Idea Bubbles on sales, distribution, operations and brand building, while 1Crowd is associated with the company on financial strategy and corporate customer acquisition, it added.

Founded by IIT Delhi-IIM Calcutta alumnus and serial entrepreneur Gururaj Potnis, Idea Bubbles has developed a proposition around the core theme of monetising doctor’s professional time in a smartphone-centric world.

Its Eureka Forbes Good Health (EFGH) platform enables doctors to offer patients tele-consultation services along with a suite of offerings including digitised medical records and plugins to other healthcare providers.

“With India having a very low doctor-patient ratio, EFGH is a powerful and convenient enabler of family health services and health data management for individuals, and all employers are keen to improve their employee productivity“, Raman Venkatesh, CEO, Technology & Corporate Development, Eureka Forbes said.

“Eureka Forbes…sees big potential in the healthcare enablement sector“, he added.

The statement further said that Idea Bubbles’ platform – HappiDoc ties into EFGH by providing doctors a curated stream of medical research and case articles while also facilitating market research for pharma companies and sponsored continuous medical education programmes.

Source: moneycontrol