Ritu Beri’s designs give fillip to KVIC revenue

The Khadi and Village Industries Commission (KVIC) said it has launched garments conceptualised and designed by fashion designer Ritu Beri. “Priced at Rs 1,299, these are easy-to-wear garments,” KVIC Chairman V K Saxena said in a statement. He said many celebrities and politicians have endorsed the “Vichar Vastra” and it is available to the general […]

The Khadi and Village Industries Commission (KVIC) said it has launched garments conceptualised and designed by fashion designer Ritu Beri.

“Priced at Rs 1,299, these are easy-to-wear garments,” KVIC Chairman V K Saxena said in a statement.

He said many celebrities and politicians have endorsed the “Vichar Vastra” and it is available to the general public. These garments will be available throughout the country soon, he added.

Launch of these products will help in pushing the sales of khadi items.

Encouraged by a 29 per cent jump in the sale of khadi products during 2015-16, the KVIC has set a target of 35 per cent in the current fiscal.

According to estimates for 2015-16, the sale of khadi products has gone up to Rs 1,510 crore, up 29 per cent from Rs 1,170 crore sales recorded during 2014-15.

KVIC is under the Ministry of Micro Small and Medium Enterprises (MSME).

Source: Financial Express