The Khadi and Village Industries Commission is all set to undergo an image makeover to reach youth by introducing contemporary ensembles. In line with popularising the versatile fabric in a big way, the KVIC aims at bringing about designs by teaming up with the National Institute of Fashion Techn…
Tag: Ritu Beri
Need for IP protection for handloom weavers: Smriti Irani
There’s a need to introduce intellectual property (IP) protection for handloom weavers of India, opined Union Textiles Minister Smriti Irani at a handloom conference recently held in New Delhi. She also said that handloom is the country’s legacy and its potential needs to be positioned and acknow…
Khadi’s promotion by Modi, increased sales by up to 120 % | MoS (MSME), Giriraj Singh
Minister of State for MSME, Giriraj Singh has been given the charge of Khadi and Village Industries. He is leaving no stone unturned to make it a household name – popularizing it among youngsters. He detailed his achievements and future plans in a long chat with SMEpost.com Here are the edited ex…
Gandhi Jayanti Special: Modi’s mantra sprout new Khadi ventures
With Prime Minister Narendra Modi’s emphasis on promoting homegrown Khadi, a number of new ventures and startups are coming up with exclusive ideas and promoting Khadi in a unique way. These ventures and entrepreneurs have joined the hands to breathe new life into Khadi. Khadi Nation: This Bangal…
Bollywood star Akshay Kumar promotes Ritu Beri’s Khadi line
On the eve of Gandhi Jayanti, Central Government has decided to make superstar Akshay Kumar as the new face of Khadi. He will be promoting the new clothesline made by well known designer Ritu Beri titled Khadi Vichar Vastra. Ministry of Micro Small and Medium Enterprises (MSME) confirmed the news…
Ritu Beri’s designs give fillip to KVIC revenue
The Khadi and Village Industries Commission (KVIC) said it has launched garments conceptualised and designed by fashion designer Ritu Beri. “Priced at Rs 1,299, these are easy-to-wear garments,” KVIC Chairman V K Saxena said in a statement. He said many celebrities and politicians have endorsed t…
A riot of colors & weaves at 2nd National Handloom Day Expo
From Kashmiri Pashmina to South Silk, Banarasi Silk Saree and West Bengal Handloom to Lucknow Chikankari and Khadi – everything was at display at Handloom Expo organised by Federation of Indian Chambers of Commerce & Industry (FICCI) and FICCI Ladies Organisation (FLO) to celebrate Nati…
Air India gives Rs 8-crore khadi order
In a major move which may give a fillip to the initiatives of the Khadi & Village Industries Commission (KVIC), Air India has placed its second order of worth Rs 8 crore to the commission. The order has been placed for the supply of 1,85,000 units of amenity kits. Earlier in December 2015, th…
Ritu Beri appointed as advisor for Khadi promotion
Noted designer Ritu Beri has been appointed advisor to the Khadi and Village Industries Commission (KVIC) for promotion of khadi in India and across the world. KVIC has appointed the ace fashion designer for a period of one year during which she will advise on ways to promote khadi. Announcing th…