Fashalot, a location-based fashion and store discovery mobile platform has raised an undisclosed amount of funding in a round led by YourNest Angel Fund and investor Rajul Garg.

The startup plans to invest the funds in product development, hiring top level talent and accelerating business growth by expanding operations in cities beyond Delhi-NCR and Bengaluru, where it is currently present.

“The platform is playing a vital role in enhancing the revenue of brick- and-mortar retailers in India by providing them an omni-channel extension to their core business,” said Garg.

Through the platform, shoppers can discover fashion stores, latest collections, in-store offers amongst other options.

According to Rishi Batra, Co Founder of Fashalot, the startup has been able to drive over 15,000 people to their partner stores during March 2016 and are receiving over 30% repeat customers.

“The team has demonstrated week on week growth across key metrics including customer engagement, traction and retention,” said Girish Shivani, Director at YourNest Angel Fund.

Launched in April 2015, Fashalot is operational in Delhi, NCR and Bengaluru, the startup has partnered with over 2000 stores and has received over 60,000 downloads till date.

Source: The Economic Times