Delhi-based Atulyakala, a lifestyle brand managed by deaf artists and designers, bagged funding of Rs 30 lakh on the show The Vault.

Rahul Singh, Founder & CEO, The Beer Cafe, expressed his interest in the business initiative which embraces the creative side of deaf artists and designers, investing Rs 30 lakh in exchange of 20% equity.

Born in a family with two elder siblings with hearing impairment, Smriti Nagpal Founded Atulyakala with to empower deaf artisans across the country. The product portfolio of the brand currently comprises more than 70 items, available in India as well as in Europe.

All Vault Keepers appreciated Smriti’s efforts and offered their support to increase scalability of the initiative. The other pitch on the sixth episode of The Vault was made by Dexlabs Innovation, a SaaS-based platform that offered augmented reality solutions to the real estate community. The idea, which enables real estate developers to present 3D models of their projects to prospective buyers, failed to attract an investment offer from the Vault Keepers due to the fierce competition in the segment.

Jatin Goel, Creator, The Vault, said, “It is interesting to see that more and more innovative business ideas catering to different sections of the society are being seen on the show. This episode, particularly, has also highlighted the difference a format such as The Vault can make to social business ventures. The team at The Vault is proud to be an enabler to such innovative social entrepreneurship initiatives and will look forward to more such ideas making their presence felt on the show.”

The Vault is a show that provides a platform to innovative ventures across India to pitch their business ideas to a panel of investors on television in a bid to secure funds. Open to emerging startups, SMEs, the student community as well as household & rural ventures, The Vault has facilitated investments worth more than Rs 5 crore for ventures participating in the show.

Source: The Times of India