GoZefo, refurbished furniture and appliance marketplace has raised Rs 40 crore in a funding round that was led by venture fund Sequoia India. The company aims to spend the funds raised on its plan to tap the value-conscious online customer.

Venture capital fund Beenext, launched by Japanese e-Commerce entrepreneur and investor Teruhide Sato, and existing investor Helion Ventures also participated in the round.

“We are building a one-stop destination for buyers looking for buyers looking for affordable verified goods, with the promise of a buyback as well as for individual sellers who are looking to sell while shifting or upgrading their current set up, and businesses evaluating liquidating excess inventory or launching an exchange programme,” said Rohit Ramasubramanian, Co-Founder, Zefo. 

Ramasubramanian, a Former Helion Venture Capital executive, set up Zefo along with IIT alumni Karan Gupta and Himesh Joshi, and Arjit Gupta from the Indian Institute of Information Technology, Allahabad.

GoZefo promises verified photographs and detailed assessments of each piece of furniture and appliance listed on its platform, including any defects. Many investors believe the market is poised to grow aggressively as consumers search for affordable products online at a time when ecommerce marketplaces are cutting discounts.

The Bengaluru-based company procures supplies from marketplaces, including Urban Ladder and Flipkart as well as small businesses and consumers. It then quality checks every product, disinfects and polishes them to ensure that the products are in usable condition, while saving buyers up to 60% from the price of a new product. The company also buys back products from its customers at 60-70% of its value if returned in less than a year, making it a viable option for people considering to move in to a new city for a short period.

“Zefo’s USP lies in its ability to bring the element of trust, reliability, and convenience in a market where these have been largely ignored,” said Abheek Anand, Principal, Sequoia Capital India Advisors, who has joined the company’s board.

The company is growing at a rate of 40% every month, selling 400-500 products a day . One of the keys ways in which GoZefo expects to get inventory is from B2B businesses looking to liquidate inventory.

 Source: Economic Times