Coimbatore: The Chennai Angels (TCA), one of the most active angel investing groups in the country, has announced a seed investment of Rs 1.1 crore in Evegetailing, a Chennai-based startup engaged in selling farm fresh vegetables procured directly from farmers land delivered to customers with its innovative technology backend.

Gowri Shankar Subramanian, CEO and Co-Founder of Aspire Systems, led the round on behalf of The Chennai Angels. This capital will be used by Evegetailing to build its farmer network, increase procurement points and enhance its logistics operations.

Evegetailing was started in 2014 to provide quality vegetables to consumers directly from farmers. The company aims at bridging the gap between the consumer and the farmer by providing a web-based platform for people to get premium quality produce at the best price for their daily requirements. The company currently serves over 10,000kg per day in and around Chennai.

This is the first round of funding that the company is receiving since its inception. “This capital will help us scale up our business and simultaneously enhance our seamless farm-to-door solution,” said Edwin Rajamohan, Founder CEO, Evegetailing.

“We will be growing the business with a multi-pronged approach, increase the customer base, expand into various verticals and scale up procurement from the 10,000kg to 50,000kg per day mark,” he said.

“We strongly believe that Evegetailing has the potential to forge a strong and productive relationship with farmers to further our common focus on increasing efficiencies in the farm-to-fork supply chain and creating a technology-enabled business supporting the requirements of farmers and customers, both individuals and businesses,” Subramanian said.

Source: The Times of India

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