We often talk about branding being an important business activity, but a brand is one of those words which is used leisurely by almost everyone but no one truly understands what it really means. When we talk about branding, it is never about your company name nor it is about how pretty the logo i…
Tag: Coca Cola
Jacqueline Fernandez puts her money in juice making start-up
Mumbai: Bollywood actress Jacqueline Fernandez has invested in Rakyan Beverages that makes juices under the Raw Pressery brand, becoming India’s first celebrity to part-finance a consumer products firm, and help drive sales. The latest funding follows a global trend where celebrities are increasi…
Grocery delivery start-up Instacart announces $400mn funding round
San Francisco, Calif.-based same-day grocery delivery startup Instacart, Co-Founded by Indian American Apoorva Mehta, announced March 8 it has raised $400 million in a new funding round. Mehta, who also serves as the company’s chief executive officer, tweeted March 8 in a company blog, announcing…
E-Bizz | Organising events to remember by
Entertainment Industry has boomed over the years with entertainment companies showing various horizons. Keeping “entertainment” as its sole mantra, E-Bizz is combining passion with efficiency, personality with originality, dreams with detail and perfection with celebration. “E-Bizz is one of the …
Logistics firm BlackBuck raises $70mn from Sands, Accel, others
Bengaluru: Truck aggregator BlackBuck has raised $70 million (Rs 476 crore) from Sands Capital and other existing investors. The company, founded two years ago, has so far raised $100 million and has more than a lakh trucks on the platform. The Bengaluru-based company, founded by logistics profes…
5 senior professionals who quit their jobs & turned entrepreneurs
The word ‘start-up’ typically evokes images of young entrepreneurs brimming with adolescent enthusiasm intent on creating radically different businesses. But the bunch of entrepreneurs that features in this article are not your Average Startup Joes. They are actually experienced professionals who…
YAAP Digital acquires Brand Planet Consultants for $3 million
Content marketing start-up YAAP Digital Pvt. Ltd has acquired branding and design company Brand Planet Consultants India Pvt. Ltd in an all-cash deal of $3 million, to expand its marketing technology tools into branding practices such as product packaging and logo designing. The founders of Brand…
Coca-Cola’s former head of marketing Shripad Nadkarni sets up food startup
Shripad Nadkarni, a former marketing head at Coca-Cola India, has teamed up with three other former executives of major consumer goods firms to set up food startup Fingerlix which will sell fresh, ready-to-cook foods such as curries, batter and mixes. “The ready-to-cook sector is a white sp…
Start-up Raw Pressery to raise $ 20 million
Two-year-old start up Raw Pressery is planning to raise $20 million from the same set of investors since the time it started making cold pressed fresh juices. Having raised $7.2 million from investors such as Sequoia India, Saama Capital and DSG Capital, its next round is expected to be a bigger …
Blippar raises $54 million from Malaysian Government Fund
Blippar Inc, a technology company specializing in augmented reality, artificial intelligence and computer vision, has raised $54 million (Rs 365 crore) in series-D funding led by Khazanah Nasional Berhad, the strategic investment fund of the government of Malaysia. Existing investors also put in …