Entertainment Industry has boomed over the years with entertainment companies showing various horizons. Keeping “entertainment” as its sole mantra, E-Bizz is combining passion with efficiency, personality with originality, dreams with detail and perfection with celebration.
“E-Bizz is one of the nation’s premier event planning and design companies. We work with individuals, families, Fortune 500 corporations and non-profit organizations. For each, E-Bizz has provided unforgettable memories”, says E-Bizz Co-Founder Smita Parikh.
Set up 15 years back, E-Bizz has produced several events for the corporate, institutional and private sectors across India, Asia, and Europe with an awareness of uniqueness and expertise over differential demands.
Excerpts from an exclusive interaction with Smita Parikh of E-Bizz:
Background of Promoters
SaurabhDaftary started E-Bizz Entertainment India Pvt Ltd 15 years back. I am an RJ/ Actor/Live Show Anchor and Writer and a creative person. My strength is to curate and create the events and also deliver it as per or more than the expectation of the clients. The combination of we two people from different background has become the strength of the company.
The initial period- the challenges & the ecstasy of quick wins!
The initial period was quite interesting since we inaugurated the company with one of the largest event organized by E-Bizz, which was UTI mutual funds 50th-anniversary celebration under the leadership of Mr. Damodaran. The event was managed with professionalism, accuracy, and perfection that many people still remember the grand celebration. Post that, we managed to get good banks who gradually became our regular clients.
Though the initial years for any industry are always challenging since breakeven is a huge challenge we had also faced the same for a couple of years. But then our events started creating goodwill for us and started coming to us by word of mouth. We never did any aggressive marketing in our history of 15 years and by God’s grace, we have got this through our relationship and goodwill.
The journey so far!
The journey has been really interesting and we have been really lucky to maintain and organize different kind of shows. We have done some big fat destination weddings, big corporate events, foundation days of PSUs, sports events like- T-20 and world cup cricket matches, Wimbledon etc, musical concerts. We have also created our own IPs like Rehatein the musical tribute and Lit O Fest Mumbai.
Strategic Alliances & Partnerships
We have different strategic alliances all across the globes as well as partnerships. Big companies like interpub, have been our strong partners, we have different ravel partners, one of the best technicians in the country to do the production, set designers, creative agencies and execution agencies. The idea is to always work with the best in the industry which saves a lot of energy and always save your peace of mind.
The future, as you see, 3 years from now in terms of scope & scale of your business enterprise
E-Bizz Entertainment has a great graph as far as growth is concerned. We have already traveled across the globe for several events and shows. US, UK, UAE, Thailand, Singapore, Hong Kong, etc. are some places where we have organized great shows. The plan is to expand the company and we have recently introduced outdoor media solution products which is another vertical of the industry which will take the graph of the company to another level. With plans of traveling with our Lit O Fest abroad and multi cities, I am sure the next three years are going to be really important for the company
Key moments of reckoning in business life
The key moment of reckoning is taking the entire charge of the company for major decisions in my own hands, and then there was no looking back. We decided to do BTL for Coca-Cola which was a terrific execution, and that was a u-turn for the company.